WE EXIST TO FIGHT FOR A FAIRER, MORE BEAUTIFUL WORLD.

This is our purpose, and it drives everything we do. We believe in the beauty of the planet and the good in people, but our world needs work. Nature is suffering at our hands, whole species are become extinct in our lifetimes, and our society remains desperately, deeply unfair and unequal. Our founder, Afzaal Ahmed, built NewTalabat Store to fight for what is good, and just, and beautiful. Today, this fight is still at the heart of everything we do.